Thursday, March 11, 2010

In Love with this....


Skirt and Jacket Rita Saardi "Waiting To Be Kissed" collection



Photo Anders Kylberg
Stylist Emma Johansson
For Cosmopolitan Sweden

My sister called me from Stockholm two weeks ago
"we're sitting in a café with some friends and
we just saw a double page of your stuff in the Cosmo
The girl is beautiful and wearing only your stuff..."
I immediately took contact with the photographer
Anders Kylberg that I didn't know
neither do I know the stylist
so I asked if he can mail me the "serie"
He was so sweet and send them to me
and I just wanted to share it with you...

I love the picture with my outfit,
and a double page wow...
gives me a big smile.
I'm always impressed when magazines actually use my stuff
considering I have no selling points...
Most of you might not know this,
but many magazines refuse to use collections from
designers who don't have any selling points...
don't ask me why....
they just refuse, so my stuff is often used but
only by freelancers or for private shoots that the photographers
or the stylists are working on...
in the best cases for some upcoming magazines...
but most of the time no one see the pictures
except the team working on it cause no one would publish it
it's quiet frustrating...
so
I LOVE COSMO
at least they are not afraid of saying
we like this...
Big Thank You for the Stylist Emma for
taking a risk on me...
thank you guys it means a lot to me...
We young designers need your support,
our prototypes and showrooms are for you only so
it's quiet nice that you support us and
show our work to the world...


5 comments:

Anonymous said...

In love too

Emma said...

Beautiful my darling

Rita said...

Thank you Anonymous and Emma :)

Kerstin in Europe said...

Is it possible to purchase your clothing? I particuarly love your suede ruffle coat in the "waiting to be kissed" collection.

~Kerstin Aurora

Rita said...

Thank you Kerstin,

unfortunately I don't have any production yet, these are prototypes... I wish I could answer yes to all the requests I get.... but for now it's no...

Have a nice weekend

Rita